Skills & Expertise

“I am still learning.”—Michelangelo

I love learning. Armed with knowledge, I’m a chameleon who knows how to become a functional expert in various verticals for which I create content. Education supports my problem-solving skills, allowing greater opportunity for innovation. If I don’t know it, I’ll jump in to learn about it.

All certifications are from LinkedIn Learning unless otherwise noted.

CERTIFICATIONS

Content Strategy & Marketing Expertise

My training in content strategy and marketing equips me to create data-driven campaigns that engage audiences and align with business objectives. I excel in crafting cohesive messaging across multiple channels, ensuring consistent brand storytelling and measurable ROI.

  • Strategic Content Marketing: Attract, Engage, and Retain
  • Content Creation: Strategy and Tools
  • Content Strategy for Marketers
  • Content Marketing: ROI
  • Content Marketing Foundations
  • Content Marketing: Newsletters
  • Content Marketing: Staying Relevant
  • Content Marketing: Blogs
  • Gain Executive Buy-In on Your Content Marketing Strategy
  • Video Script Writing
  • Writing a Press Release
  • The Marketing Plan (Coursera)
  • Marketing Mix Fundamentals (Coursera)
  • Positioning: What You Need for a Successful Marketing Strategy (Coursera)
  • Account-Based Marketing Foundations

SEO & Data Expertise

With advanced SEO and data analysis training, I optimize content to improve visibility, drive organic traffic, and boost conversion rates. My understanding of analytics tools enables me to interpret performance metrics and refine strategies for maximum impact.

  • SEO Foundations
  • SEO: Keyword Strategy
  • SEO: Ecommerce Strategies
  • Marketing Tools: SEO
  • Using AI as Your SEO Assistant
  • Google AdWords Essential Training
  • AdWords and Analytics: Remarketing
  • Advanced Google Analytics
  • Google Analytics Essential Training
  • Learning Conversion Rate Optimization

Generative AI & AI Content Creation

My expertise in generative AI tools allows me to efficiently brainstorm, create, and scale high-quality content while maintaining authenticity. I also prioritize ethical AI practices to ensure responsible and impactful content development.

  • How to Use ChatGPT for Content Creation
  • Generative AI Tools for Productivity and Research
  • Writing Great Content with Generative AI That Doesn’t Sound Fake
  • Prompt Engineering: How to Talk to the AIs
  • AI Show: Being Responsible with Generative AI
  • Generative AI and Workplace Transformation

Project & Team Management

My training in project management methodologies like Scrum enables me to lead cross-functional teams and deliver projects on time and within budget. I’m skilled at streamlining workflows, fostering collaboration, and achieving strategic goals efficiently.

  • Project Management for Creative Projects
  • Project Management Foundations: Budget
  • Agile Foundations
  • Scrum: The Basics
  • Managing Up as an Employee
  • Strategies for Your First 90 Days in a New Job
  • The Sweet Spot: How to Accomplish More by Doing Less
  • Foundations of Diversity, Equity, Inclusion, and Belonging

Digital Platforms & Tools

I have hands-on experience with essential digital marketing platforms and tools, allowing me to create and manage campaigns tailored to diverse audiences. This expertise ensures optimized performance across social media, email, and ecommerce channels.

  • WordPress Essential Training
  • Selling and Marketing Your Products on Amazon
  • Social Media Marketing: Facebook and Twitter
  • Social Media Marketing: Managing Online Communities
  • Facebook Marketing: Advertising
  • Marketing and Monetizing on YouTube
  • Online Marketing Foundations
  • Mobile Marketing Foundations
  • Optimizing Marketing Emails
  • Amazon Advertising Fundamentals (Udemy)
  • Canva Essential Training
  • Python Quick Start

Writing & Communication Skills

My writing and communication training helps me transform complex concepts into clear, engaging content tailored for target audiences. I specialize in storytelling that connects with readers and enhances the impact of digital and print marketing materials.

  • Writing in Plain Language
  • Technical Writing: Quick Start Guides
  • Editing & Proofreading Made Simple
  • Writing for Web and Mobile (Gymnasium)
  • Data Storytelling Basics
  • Employer Branding on LinkedIn
  • How to Network When You Don’t Like Networking
  • Unethical Decision Making in Organizations (Coursera)
  • Dino 101: Dinosaur Paleontology (Coursera)

Expired Certifications

My previous certifications in inbound and content marketing reflect a strong foundation in crafting campaigns that attract, engage, and delight audiences. While these have expired, the skills and strategies I developed remain central to my work.

  • Content Marketing Certification (Hubspot Academy, expired 2021)
  • Social Media (Hubspot Academy, expired 2021)
  • Inbound Marketing (Hubspot Academy, expired 2021)
  • Delivering Client Success (Hubspot Academy, expired 2020)
  • Inbound Certification (Hubspot Academy, expired 2020)

Software & Tools

  • Slack
  • Asana
  • Wrike
  • Airtable
  • Trello
  • Microsoft Teams
  • Google Suite
  • Basecamp
  • OpenAI (ChatGPT)
  • Adobe Express
  • iMovie
  • Adobe Premiere Pro
  • Garage Band
  • Google Analytics
  • Merchant Words

Volunteer Experience

Adoption Coordinator
Doodle Rock Rescue
2025 – Present
As part of the adoption team, I screen applicants to find loving, permanent homes for foster dogs. This role combines project management, applicant and foster interviews, and soft skills to create meaningful connections between families and rescue pets.

Associate Producer
Hollywood Burlesque Festival
Jan 2013 – Jan 2014
I played a key role in planning and executing the inaugural Hollywood Burlesque Festival. My responsibilities included conducting interviews, writing and proofreading website content, and screening application videos. I coordinated the closing number, costumed the chorus line, and managed the competition’s judging process, including wrangling judges and a celebrity presenter. As a brand ambassador, I helped promote the festival and supported fundraising efforts by providing auction garments.

Co-Founder
Theatre Unleashed
Jan 2008 – Oct 2010
As a founding member of Theatre Unleashed, I served as secretary and treasurer, overseeing incorporation filings and shaping the company’s bylaws. I organized and managed fundraising events and developed strategies to foster an active membership and community. Additionally, I contributed as a writer, producer, director, designer, and entertainer, helping to develop new plays and shape the company’s artistic vision.

Awards

ENDCAPS™ 2025 Household Best-In-Class PDP Award

The winners of the ENDCAPS Digital Merchandising Awards of Distinction 2025 Household Best-In-Class PDP Award have demonstrated exceptional digital shelf excellence.

Selected by a jury of industry experts from a highly competitive shortlist of PDP finalists, these winners were rigorously assessed and reviewed against a comprehensive set of criteria, including content completeness, SEO optimization, shopper centricity, mobile readiness, social and UGC integration and growth incrementality. This award recognition highlights their commitment to advancing the standard of digital merchandising and PDP activation, making them leaders in accelerating next-level shopper experiences.

ENDCAPS™ 2025 Healthcare Best-In-Class PDP Award

The winners of the ENDCAPS Digital Merchandising Awards of Distinction 2025 Healthcare Best-In-Class PDP Award have demonstrated exceptional digital shelf excellence.

Selected by a jury of industry experts from a highly competitive shortlist of PDP finalists, these winners were rigorously assessed and reviewed against a comprehensive set of criteria, including content completeness, SEO optimization, shopper centricity, mobile readiness, social and UGC integration and growth incrementality. This award recognition highlights their commitment to advancing the standard of digital merchandising and PDP activation, making them leaders in accelerating next-level shopper experiences.