I’m Pamela Moore — content strategist and team builder. I turn scrappy teams into strategic ones, messy processes into ones other people actually want to steal, and blank pages into copy that converts.

These days that means leading content strategy for global ecommerce brands, building the systems and SOPs other teams end up adopting, and coaching people into doing work they didn’t think they were ready for yet — including, most days, myself. I got here the long way: theatre, live performance, health podcasts, freelance copywriting for everything from dog toys to nursing programs. Turns out all of it was the same skill — figure out who’s actually listening, then say the true thing in a way they’ll remember.

Why is Nutmeg in this photo? I think the real question is why I wouldn’t have her in the photo. Look at her. She’s too stinking cute and she wanted to be in the picture.

For testimonials from colleagues, managers, direct reports, and collaborators, please visit my LinkedIn page.