WORK EXPERIENCE

Podean

SENIOR CONTENT MANAGER

 Remote/Dallas, TX
May 2025 – Present

• Lead ecommerce content strategy across Amazon, Walmart, and other marketplaces for multiple global brands, aligning content, SEO, and creative with broader media and growth objectives.
• Serve as a strategic client partner, translating business goals and performance data into actionable content roadmaps that drive discoverability, conversion, and revenue.
• Guide and mentor junior content managers and specialists, elevating executional teams into strategic thinkers through coaching, feedback, and training.
• Partner cross-functionally with media, design, and account teams to ensure content supports full-funnel performance, from retail search to PDP optimization.
• Develop and operationalize SOPs, frameworks, and best practices to improve content quality, efficiency, and scalability across accounts.
• Analyze content performance data to identify optimization opportunities, test hypotheses, and inform iterative improvements.
• Contribute to thought leadership, POVs, and client-facing strategy presentations, supporting RFPs and new business efforts.
• Act as a subject matter expert on marketplace content trends, platform updates, and emerging ecommerce best practices.

Flywheel Digital

Content Services Manager

 Remote/Dallas, TX
December 2022 – May 2025

• Conducted comprehensive keyword research and brand voice analysis to ensure ecommerce content aligns with client and brand objectives.
• Implemented effective screening methods and performance coaching to ensure high-quality freelance contributions.
• Reviewed and approved project deliverables, providing clear, constructive feedback to maintain quality standards.
• Collaborated with project teams to define internal costs, scope project plans, and manage multiple projects simultaneously, ensuring timely and successful delivery.
• Bridged the gap between corporate and division goals to develop department objectives, implementing before-and-after content measurement for every client and providing comprehensive training and documentation.
• Trained the team on the ethical use of AI to enhance scalable content strategies, significantly improving efficiency and maintaining high content quality standards.

Freelance

Copywriter

Remote/Dallas, TX
January 2017 – June 2024

• Collaborated with diverse clients to develop engaging copy across various industries, including product descriptions for dog toys and snack foods and video scripts for promotional videos.
• Created informative features on academic options for nurses and blogs/ebooks for marketing agencies, focusing on health, wellness, and pet-related topics to drive ecommerce traffic.
• Adhered to strict ethical guidelines and maintained transparency with clients regarding potential conflicts of interest.
• Ensured I did not undertake projects that could compromise the integrity of existing client relationships or pose conflicts with concurrent employment.

VASO Group

Digital Content Manager

Dallas, TX
March 2020 – December 2022

• Wrote and oversaw the creation of high-quality Amazon and Walmart on-page ecommerce copy for multiple brands, managed enhanced brand content and product photography, and directed product video shoots.
• Curated and authored content for the company blog, significantly enhancing B2B engagement and establishing the company as a thought leader in the digital marketplace.
• Created of user-friendly Amazon brand stores and optimized on-page content, resulting in a 13.6% conversion rate, surpassing the industry average of 10%.
• Hosted “eConverse: Digital Marketplace Success,” a series aimed at educating existing and potential clients about product offerings, resulting in increased engagement, higher conversion rates, and stronger brand loyalty.

RadioMD and DoctorPodcasting

Managing Producer

Remote/Dallas, TX
February 2016 – March 2020

• Produced health, lifestyle, and wellness episodes, including booking talent, preparing segments, publishing, writing show descriptions, and managing clients to ensure successful and timely production of their episodes.
• Managed staff, including client assignments, staff training, and coordination of freelancers, while developing systems and processes for efficiency and effectiveness within the organization.
• Established efficient systems and processes for the organization, including a content management system in collaboration with IT, to track deliverables for clients, resulting in streamlined operations and improved client satisfaction.
• Created internal training videos to standardize client management procedures, enabling future Content Production Managers to replicate successful systems, thereby enhancing team efficiency and continuity in client service.

CPG PRODUCTS WORKED WITH:

I’ve created content for a diverse range of clients, including global consumer goods companies in beauty, cleaning, food, and household supplies; major brands in nutrition, supplements, and healthcare; well-known names in office supplies, stationery, and planners; leading retailers in party supplies, costumes, and seasonal products; and established brands in jewelry, cosmetics, toys, and personal accessories.

EDUCATION

University of the Ozarks

Bachelor of General Studies, Liberal Arts with Focus on Theatre, English Language and Literature                     Clarksville, AR

• Magna Cum Laude
• University Theatre, University Players (President), Chorale, Published in U of O Literary Magazine
• Critics Institute Award Winner

SKILLS

copywriting, content marketing, content strategy, blogging, creative direction, marketing, content planning, people management, project management, creative writing, storytelling, search engine optimization, SEO copywriting, strategic planning, social media, scriptwriting, LLM prompts, prompt engineering, on-camera talent