I develop and execute content and marketing strategies, making the most of existing assets while efficiently managing resources for new ones.

Content Workbook

These are my notes for devising the content strategy and developing the copy for a new pet toy company in 2018.

Amazon Brand Stores

I refreshed existing Amazon Brand Stores to reflect newness, priority shifts, and seasonal offerings. (Amazon Brand Stores are like mini websites.) I worked with some clients who dealt exclusively with dated goods, requiring brand store updates twice a year.

Marketing Strategy

This is my simple yet effective marketing strategy for the new pet toy company in 2018.

Copy Optimization

I have a copy optimization case study showing potential search opportunity increase for a CPG product, available upon request.